ESG
Beyond greenwashing: credible sustainability storytelling
How leading East African brands are communicating impact with evidence.
ESG 21 Mar 2026
Audiences and regulators are sharpening their scrutiny of sustainability claims. Generic pledges no longer earn trust.
Leading East African brands are moving to evidence-led storytelling — pairing every claim with measurable outcomes, third-party verification and clear timelines.
We profile the approaches winning credibility today and the pitfalls that still trip teams up.
More from PRSK
Industry
How AI is reshaping the PR newsroom
From audience insight to drafting first copy — practical playbooks for communication teams.
LeadershipThe reputation premium: why CEOs need a communicator at the table
Boards now treat reputation as a board-level risk. Here is what that means for the CCO.
CrisisFirst 60 minutes: a modern crisis response framework
A simple framework that scales from product issue to executive incident.