Crisis
First 60 minutes: a modern crisis response framework
A simple framework that scales from product issue to executive incident.
Crisis 08 Mar 2026
The first 60 minutes of a crisis set the tone for the entire response. A clear, rehearsed framework is the difference between control and chaos.
Our framework covers detection, triage, holding statements, stakeholder mapping and the executive briefing — all designed to scale from a localised product issue to an executive-level incident.
Use it as a tabletop exercise with your leadership team this month.
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