Leadership
The reputation premium: why CEOs need a communicator at the table
Boards now treat reputation as a board-level risk. Here is what that means for the CCO.
Leadership 02 Apr 2026
Boards across East Africa are increasingly treating reputation as a board-level risk, on par with cyber and financial controls.
That shift has elevated the Chief Communications Officer from spokesperson to strategist — with a permanent seat at the executive table.
We unpack what the reputation premium means in practice and how CCOs can prepare to lead the conversation.
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