Career
What hiring managers look for in 2026
Skills, certifications and portfolio signals for the next generation of communicators.
Career 27 Feb 2026
We surveyed hiring managers across agencies, in-house teams and the public sector to understand what really moves a CV to the top of the pile in 2026.
Recurring themes: data fluency, AI literacy, integrated campaign portfolios, and demonstrable ethics and judgement.
PRSK certifications and CPD records are increasingly cited as a shortcut to credibility for early-career candidates.
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